For a LIMITED TIME, we will be offering an opportunity to get us to review your online strategy and give you a strategy report at no cost or commitment. Find out what it includes and how you can book your business.
A digital strategy is a form of strategic management and a business answer or response to a digital question, often best addressed as part of an overall business strategy.
There, are numerous approaches to conducting digital strategy, but at their core, all go through four steps:
- Identifying the opportunities and/or challenges in a business where online assets can provide a solution;
- identifying the unmet needs and goals of the external stakeholders that most closely align with those key business opportunities and/or challenges;
- developing a vision around how the online assets will fulfill those business and external stakeholder needs, goals, opportunities and challenges, and
- prioritizing a set of online initiatives which can deliver on this vision.
Within each of those stages, a number of techniques and analyses may be employed.