Learn To Setup A Business Blog in 5 minutes
You’ve probably heard the word “blog” being said for years now, but what is it? Do you need one and how do you set one up? I’m hoping by the end of this article on my blog I can answer all these questions and help you get started on building your own. As you read this article I have added live links that will open up in another window so you can start setting up your blog.
What is a blog?
This can be answered in so many ways but to me, a blog is your way of explaining, expressing your thoughts, ideas, plans, business and expertise using various forms of media like text, images and video. What defines a blog is how you choose to express yourself online using your content and ideas.
What is the purpose of a blog?
The purpose of a blog is to get your ideas, thoughts and work out to the rest of the world. The Internet gives you access to an endless amount of possibilities and readers, all you need to do is start one. Another great reason for a blog is getting your business branding, services and products out to potential or existing customers and keeping them up to date with what you are up to. Relationship building has become an important part of business.
Having an interesting blog that is updated regularly tells a lot about you and your business. Another big reason businesses should have blogs is that Google and search engines in general love great content and that’s no secret, the more search engines know about you, your business and your expertise the more chance that you will be featured in prominent positions on their pages. For more information about search engine optimisation (SEO) of your blog, feel free to get in touch with me.
Does your business need a blog?
So does that mean that every business needs a blog? I think it does, the goal is finding an interesting angle about your business and writing about it. That sometimes can be harder than it sounds especially if you’re a plumber or a funeral home but nothing is impossible. Search the Internet, get ideas and give it your own personalised twist.
How do you setup a blog?
There’s 2 ways to build a blog, on the cheap or a branded professional blog, your choice will depend on what you want in return.
This is always a great place to start when you are looking to get your ideas, share interests or get your point of view out there. There’s a bunch of great sites that offer you the opportunity to start your own blog like:
The paid option means that you will have your own domain for e.g. “yourbusinessname.com” instead of your “businessname.atsomeoneelsesdomain.com” this means that you get the full benefit of the branding and you’re not advertising someone else’s domain or website. Having this type of blog means that you will be hosting it yourself via a hosting provider like Hostgator (starting at around $6 a month). Self hosting means you have a lot more control over your site, structural changes, traffic, statistics and optimisation. If your blog is more than just a hobby or sharing of interests and you are looking to gain business and grow your brand, I recommend this type of blog.
How do you setup a blog?
Think of a great name that would be regularly searched on Google for example if you want to start a photo blog about wedding dresses, the best domain would have what you do in the url for e.g.
So an easy to remember url/domain makes it easy to find, to market and to optimise for search engines.
Who will you use?
Pick a free blog provider and follow the steps to setup your blog (takes about 5 minutes)
Register a domain about $10 a year (Godaddy)
Pick a hosting package from Hostgator (about $6 a month) and you can normally get Hostgator to help you install WordPress on your server and you’re ready to go.
Now layout is crucial because it makes or breaks a blog along with content but we will get into that next. I find researching popular online blogs or picking up your favourite magazines or newspapers can give you ideas of what layout you think works.
Here’s just 2 examples you can use but the choice is yours, make sure you think of your readers and get feeedback from readers, friends and family. See also software that give you feedback that I wrote about in this blog
Writing the blog
Now for the fun part, blog articles are not novels, there is no need for them to take up tens of pages. My favourite blogs cut out the fluff and get to the point. Writing a blog is as simple as writing an email, each blog needs three things:
1. Heading like a subject
2. Text covering the points you want to get across to the readers
3. Add or attach a photo or video giving your readers a visual explanation of what you are writing about
Blogging No No’s
- Over blogging
- Under blogging
- Over writing
- Forgetting to spell check (I am guilty of this)
Marketing your blog
I will be covering this in future articles