Make Video Marketing Part Of Your SEO Strategy
Video marketing is one of the best ways to breathe new life into a business. Many business owners see the potential in video marketing, but have limited knowledge of how to use it successfully. That is where you differ from them. You’ll know how to make video marketing work for you with the advice in this article.
Video SEO is the next big thing and we will be discussing more about it in the coming months. SEO needs to be a part of the video creation process. Include keywords and phrases in the title and video. You can even use your website’s keywords in the name you use on YouTube to further your SEO. You should also create a video sitemap for your site which Google can crawl. (See how here)
Never quickly throw together a title! It has to include not only SEO keywords you think will bring in the right viewers, but also something catchy so they’ll actually click the link. What would viewers like yours be looking for? Try to create a title which is witty and alluring.
If you are relatively unknown, you need to promote your video so that others will know it is out there. While SEO tactics should help propel you to the first page of Google, this doesn’t happen overnight. Therefore, it may benefit you to discuss the videos on your blog and social media sites. YouTube is not the only video site, it worth doing a search an submitting your video to as many sites as possible. Here’s 15 video sites you can start with but there’s hundreds out there.
Video SEO Keywords, just like in SEO, need to be used on the videos you post to YouTube as well. Include them in the title, description and tags so that those who are looking for what you’re discussing can easily find you. Google will use this information to index your video as well.
Just like with SEO, don’t target keywords but instead key phrases. People aren’t going to Google “tent” to find a video. What would you use to search for your video? “Comparison of camping tents” or “camping tent review” or even “how to pitch a tent” are far more likely to be used.
When thinking of a title for your video, thinking in terms of page rank and SEO. Each title should include primary keywords and alternative keyword’s as well proper HTML. Use a catchy title that is a play on words or a title that rhymes. The key to developing a good video title is making it memorable.
There is a great deal of leads that video marketing can bring to a business. Lots of business owners realise this, but they are missing one key element needed to use video marketing. You now have that key element. Put it to good use and make video marketing your most successful business strategy.
Want help with Video SEO, contact me