Many people use the size of an email list to determine how successful a blog or a business really is. Because your social media traffic may decline over time and Google may lower your search rankings, but your email list is a source that will remain unchanged.
So, whether you’re just starting a blog or looking for ways to boost your email list, here are some of the lesser-known email marketing strategies you can use to effectively convert visitors into subscribers.
This is a guest post from Syed Balkhi who is the founder of Optinmonster.
Do you have a strategy in place to capture your leaving website visitors?
One of the common problems most bloggers face is reducing bounce rate and keeping visitors from immediately leaving the website. Exit-intent technology provided an easy solution to this problem with a way to capture the attention of the leaving visitors and convert them into subscribers.
With exit-intent popups, you can show an email optin form when a visitor is about to leave your website and make an offer to have them join your email list.
The comment section on your blog is probably the most important part of your website that bridges a connection between you and your audience. This is where readers get to provide feedback and ask questions.
However, by default, the people who leave comments on your blog posts don’t get notified when you or someone else reply to their comments.
You can fix this by setting up a system to let your visitors subscribe to comments. So that whenever someone replies to a comment, they get notified via email. You can use a free plugin like Subscribe to Comments Reloaded to get that job done.
This plugin adds a small checkbox to your comment form to let people subscribe to comments. It also allows you to collect and access the emails of all the comment subscribers. You can add them to your email list as well.
A simple way to effectively generate more leads is to show a floating bar on top of your page. This notification bar also sticks to the top of the page so that no matter how far your visitors scroll down, they can always find a way to subscribe to your email list easily.
Another great way to grab the attention of your visitors is to include link-based optin forms. Also known as two-step optin forms, these forms allow you to place an optin form in your call to actions, text links, and images.
Whenever someone clicks on them, the optin form pops open, allowing visitors join your email list without having to load a different landing page.
The people who use your website contact form are the one who has already shown interest in your product or service. This is why your contact form can be the best source to generate qualified leads.
You can use a form building plugin like WPForms to easily collect the contact form entries and export the user emails to your favorite email marketing service to start collecting qualified leads.
WPForms also supports integration with Zapier, which will allow you to automate that entire process to automatically export the contact form entries to your email list.
The internet is a massive place filled with distractions and it’s getting much harder to capture a person’s attention. Most of your visitors might just skim your blog posts and move on to a different website.
However, integrating an additional content medium to entertain those visitors will definitely help keep those people on your website for a long period of time. And there’s no better way to entertain your visitors than Quizzes.
Using quizzes, you can both entertain your visitors and convert them into leads at the same time by simply asking for their email to inbox the results of the quiz. Conversion specialist Chanti Zak used the same tactic to generate over 10,000 qualified leads.
If LeadQuizzes is too expensive for you, you can use a free plugin like Quiz and Survey Master to create quizzes and also collect emails. It supports integration with email marketing services such as MailChimp and AWeber as well.
These are just a few of the many ways you can grow an email list. With the right toolset in your hands, you can come up with new and unique ways to even 3X your email list within a few weeks.
Now, go test these new strategies and supercharge your lead generation process.
The post How to Turn Visitors into Email Subscribers with These 5 Tips appeared first on Content Marketing and Digital Agency based in Dublin, Ireland.
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