How to Find The Best Social Media Platform For Your Business (the Sweet Spot)

Not sure what the best social media platform is for you? If you’re overwhelmed by social media networks and choosing between them, then you’re in the right place. In this post, I’m sharing some key ways to narrow down the best social media platform (or… // Read More The post How to Find The Best […]

Why the News Feed is Becoming Less Important for Facebook Pages

Facebook has made some big changes to business Pages in order to better support small and local businesses. Over 80 million businesses use Facebook Pages, with more than 1.6 billion people around the world are connected to them. And each week, two out of three people on Facebook visit a local business Page or an […]

How to Sell on Pinterest: A Step-by-Step Guide for Social Brands

Whoever knew that digital scrapbooking could be so much fun? With 150 million users Pinterest has a slightly smaller footprint than other social giants like Instagram or Facebook. Of course, sometimes the best things come in small packages. Pinterest is a dream come true for marketers. 96% of users regularly research products on the channel, […]

We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)

What a year for Business Pages on Facebook! It sure feels like every time we as marketers and business owners think we have our Facebook marketing strategy figured out, a major algorithm change is announced or a new tactic becomes the latest trend. Over the years, we’ve learned that the best way to reach our audiences […]

How To Make A Poll On Instagram Stories (That Engages Us To Action)

Wondering how to make a Poll on Instagram Stories that engages us to action? There are many ways to use Polls on Instagram in Stories, and in this post I’m going to show you how to make a poll on Instagram that encouarges us to take action! Polls are a great way to increase… // […]

#SproutChat Calendar: Upcoming Topics for August 2018

Summer might be coming to an end, but that doesn’t mean the fun has to stop. This August we’re tackling deep topics that social media managers everywhere come across regularly, from developing true connections and optimizing content to self care and marketing conferences! See a topic that interests you? Use the “add to calendar” button […]

Why You Should Stop Hunting for Social ROI

In the social marketing world, our unrelenting hunt for ROI stems from fear. The fear is that there is one definition of ROI for social media, but we’re just not advanced enough to know about it. If we haven’t found it yet, it’s coming. And we’d better be here to catch it when it does […]

How to Measure and Benchmark Your Instagram Influencer Program

Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? And whose popularity translates into better results? Here are eight ways to measure and benchmark your performance when using Instagram influencers. Before brands plan their social media marketing budgets, it’s important for them to question their own performance and […]

The Complete Pinterest Advertising Guide to More Valuable Ads

Pinterest, in a nutshell, is a social media network where users create boards and “pin” items of interest to their created boards. Since its launch in 2010, it’s grown to over 100 million monthly active users. Pinterest users are unique from other social media platforms. The majority of its users are women, and the majority […]