LATEST NEWS
How To Make A Poll On Instagram Stories (That Engages Us To Action)

Wondering how to make a Poll on Instagram Stories that engages us to action? There are many ways to use Polls on Instagram in Stories, and in this post I’m going to show you how to make a poll on Instagram that encouarges us to take action! Polls are a …

Read More
#SproutChat Calendar: Upcoming Topics for August 2018

Summer might be coming to an end, but that doesn’t mean the fun has to stop. This August we’re tackling deep topics that social media managers everywhere come across regularly, from developing true connections and optimizing content to self care and marketing conferences! See a topic that interests you? Use …

Read More
Why You Should Stop Hunting for Social ROI

In the social marketing world, our unrelenting hunt for ROI stems from fear. The fear is that there is one definition of ROI for social media, but we’re just not advanced enough to know about it. If we haven’t found it yet, it’s coming. And we’d better be here to …

Read More
How to Measure and Benchmark Your Instagram Influencer Program

Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? And whose popularity translates into better results? Here are eight ways to measure and benchmark your performance when using Instagram influencers. Before brands plan their social media marketing budgets, it’s important for them to …

Read More
The Complete Pinterest Advertising Guide to More Valuable Ads

Pinterest, in a nutshell, is a social media network where users create boards and “pin” items of interest to their created boards. Since its launch in 2010, it’s grown to over 100 million monthly active users. Pinterest users are unique from other social media platforms. The majority of its users …

Read More
How to Use Social Media Listening to Identify Likely Buyers

As social marketers, we’re always looking for new approaches to identify and reach likely buyers. Which social networks do our likely buyers use most? What kind of messaging and CTAs will resonate with them? What do they care about, and how do your brand’s offerings fit into that equation? Here’s how …

Read More
4 Fresh Ways to Think About Targeting on Social

One of our most popular Data & Drinks events brought together a panel of social media experts from a wide variety of industries—eCommerce, SaaS, and emerging tech—to teach attendees fresh ways of thinking about engaging and targeting audiences on social. The experts opened the night by explaining what their main …

Read More
Storytelling on Social Media: How to Do It Better

The most common problem that brands have marketing themselves on social isn’t rooted in product strength or the quality and structure of marketing plans. It’s that we’re failing at the social media storytelling game. We’re not answering these questions clearly and specifically: Who is my “built for you”? Who is …

Read More
8 Competitive Benchmark Tactics to Measure Your Brand

Quick question: how does your brand’s social presence stack up against your competition? Because if you’re looking at little more than followers and Likes as a measuring stick, you might be in the dark. The reality? While these surface-level metrics can be valuable, they don’t tell the full story of …

Read More
How to Work with Influencers and Celebrities on Social Media

Working with social media influencers, especially on Instagram, is a tried-and-true method that many brands and companies have worked into their marketing plans to increase their ROI, broaden their reach, and boost their reputations. Often, though, companies are unaware of how to begin working with social media influencers. Here, we’ll address strategies …

Read More
6 Old School Marketing Tactics That Still Work on Social Media

It seems like everywhere we look there’s some new social media or marketing tactics being touted as the next big thing. As marketers and businesses, we’re constantly looking for ways to reach our audience in creative ways and so we often jump around from strategy to strategy – often leaving what used …

Read More
3 Engaging Ways to Rethink Your Social Video Strategy

Vertical Video, Social Video, Live Video, Short Video, Square Video .. is it time to rethink your Social Video Strategy?  There are so many types of social video right now that it can be hard to know where to start.  In this post I break down some key ways to …

Read More
TAP INTO OUR EXPERIENCE & TECH
Find out what it includes and how you can book your business.