Modern social media is a far cry from the “shiny new toy” it was a decade ago. From customer service to social selling, there’s a reason why brands both big and small are upping their investments in social media at large. That said, there’s still plenty of skepticism and struggle among …

As a social media marketer, it’s obvious that you should invest in the best tools that help you maximize your productivity. But there’s no reason to stick to tools that are only designed specifically for your industry. You can set your work apart from the competition with SEO tools, which …

After Twitter changed its rules on sharing identical tweets, we set out to experiment with new ways to boost the reach of our best tweets. This strategy helped us to generate 122 percent more impressions, 87 percent more engagements, and 90 percent more link clicks for our top tweets. It’s incredibly …

Are you looking for IGTV Ideas to promote your brand on Instagram TV? In this post we’ve rounded up 10 awesome IGTV ideas, with ready-to-use video templates. So now, you can get on with creating compelling video content for your IGTV Channel. Instagram has been putting a… // Read More …

Customer service isn’t what it used to be thanks to social media. And for consumers, that’s a good thing. Think about it. Nobody has time to sit on hold for an hour or spend days stuck in an endless email chain to get their questions answered anymore. Fast forward to …

While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users. And we’ve seen first-hand that businesses are working hard on perfecting their LinkedIn marketing strategy so that they can …

It’s no secret that Stories are a big deal on Instagram. But the fact that over 400 million people use Stories daily may come as a surprise to anyone who’s been sleeping on them. The recent explosion of storytelling content is no accident, though. In fact, Instagram has been pushing hard …

You create a piece of content. You share it with the world and hope to engage your audience. But how do you know if it’s working? Which signals do you look at to understand if your content is actually engaging? In this article, we’ll share some valuable tips on how …

The greatest marketing campaigns are the ones that connect with us, inspire action and leave a lasting impact. Think Casey Neistat’s ‘Make It Count‘ collaboration with Nike, Airbnb’s ‘Belong Anywhere‘ or Patagonia’s ‘Fighting for Public Lands‘. Very few businesses ever achieve anything that connects with their audience like these campaigns. …

Looking to catch up on the latest social media news, but short on time? We have you covered! Join 17,000+ weekly listeners for the Buffer podcast, The Science of Social Media, where we bring you the latest and greatest in social media marketing news, updates, stories, insights, and actionable takeaways. This …

Are you looking for Canva alternatives for your DIY Graphic Design? We’ve become more adept at using visual content tools to create our own marketing and social media images – often using more than one tool to do so. So maybe it’s time to check out what’s… // Read More …

If you’ve been on Instagram recently, you’ll notice you probably haven’t received as many likes or comments as you did a year ago. When the Instagram algorithm was adjusted from chronological to algorithmic, many people worried engagement rates would drop. Instagram’s own press release talked about favoring the moments you …