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9 Effective Ways to Outsmart the Facebook Algorithm in 2018

The Facebook algorithm often feels like a mystery, doesn’t it? Perhaps that’s why Facebook’s recent announcement to push back against branded content in 2018 has so many businesses sweating. In a moment of transparency from Mark Zuckerberg himself, Facebook seemingly laid down the gauntlet against marketers and brands at large. …

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Why Twitter Engagement Is Essential for Brands Today

Twitter has grown quickly since its inception. With its crisp 140-character limit (since increased to 280), and the variety of quality content, it was an instant hit with users. However, it’s not enough to just send out an occasional tweet and expect audiences to find you. Your brand needs to …

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The Complete List of Instagram Features for Marketing Experts

Keeping up with social network changes is a challenge. Especially today when there are updates almost weekly. Your social media marketing strategy often needs to change with these updates. We’re here to help. Instagram has nearly a billion users. Like most other modern social channels, Instagram is packed full of …

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7 Ways Brands Take Advantage of Facebook Stories

Videos are perfect for social media. They’re immersive, engaging and inherently social. The right video creates the intimacy of face-to-face interaction, without ever asking your audience to leave their sofa. It’s no wonder that social platforms around the world are investing in video. Facebook Stories is just one of the …

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7 Psychology Facts That All Social Media Marketers Should Know

What do psychology and social media have in common? A lot more than you might imagine! Believe it or not, there are some very scientific reasons that people like, share, comment, click, and even purchase products online. Understanding the psychology facts behind the way audiences think on social media is …

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How to Find The Best Social Media Platform For Your Business (the Sweet Spot)

Not sure what the best social media platform is for you? If you’re overwhelmed by social media networks and choosing between them, then you’re in the right place. In this post, I’m sharing some key ways to narrow down the best social media platform (or… // Read More The post …

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Why the News Feed is Becoming Less Important for Facebook Pages

Facebook has made some big changes to business Pages in order to better support small and local businesses. Over 80 million businesses use Facebook Pages, with more than 1.6 billion people around the world are connected to them. And each week, two out of three people on Facebook visit a …

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How to Sell on Pinterest: A Step-by-Step Guide for Social Brands

Whoever knew that digital scrapbooking could be so much fun? With 150 million users Pinterest has a slightly smaller footprint than other social giants like Instagram or Facebook. Of course, sometimes the best things come in small packages. Pinterest is a dream come true for marketers. 96% of users regularly …

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We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)

What a year for Business Pages on Facebook! It sure feels like every time we as marketers and business owners think we have our Facebook marketing strategy figured out, a major algorithm change is announced or a new tactic becomes the latest trend. Over the years, we’ve learned that the best …

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Everything You Need to Know About Instagram Engagement, YouTube Launches Vertical Video, 3 Big Reasons Why Influencer Campaigns Fail, and More!

Is your business prepared for the future of social media? The social media industry changes so quickly that it can be a challenge to keep up with all of the different announcements and platform updates from your favorite networks such as Facebook, Instagram, Twitter, and LinkedIn. That’s why we’ve created …

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How To Make A Poll On Instagram Stories (That Engages Us To Action)

Wondering how to make a Poll on Instagram Stories that engages us to action? There are many ways to use Polls on Instagram in Stories, and in this post I’m going to show you how to make a poll on Instagram that encouarges us to take action! Polls are a …

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#SproutChat Calendar: Upcoming Topics for August 2018

Summer might be coming to an end, but that doesn’t mean the fun has to stop. This August we’re tackling deep topics that social media managers everywhere come across regularly, from developing true connections and optimizing content to self care and marketing conferences! See a topic that interests you? Use …

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